What is imagineering?

Veritas

For more than 100 years Veritas has been the specialist in fashion accessories and sewing materials for the semi-professional seamstress. A functional relationship that no longer fits with the grade A-locations of the shops and the emotional role of clothes as identity statements.

Starting from the concept of imagineering, they formulate a new brand ambition: Veritas wants to be the inspirator for a personal finishing touch. They create a new logo, brand bible and corporate guidelines. Veritas' new business logic, based on different consumer experiences, is a huge success. People find their way to the shops again, get inspired by new ideas, and - in their turn- inspire the organisation.