Roadmap

The Imagineering Academy developed a roadmap for business transformation. The roadmap consists of the following four stages:

Inspiration
The industrial economy has changed fundamentally towards an innovation economy. The first term of the programme revolves around the changing societal reality and the strategic consequences for individual companies and organizations of what is also called the creative economy. Using e.g. Appreciative Inquiry (AI) we will analyze a company’s DNA and translate transaction thinking into transformation thinking. Based on experience research we set to work with the creation of new meaning.

Creation
The focus of this term is on imagination and meaning, sense-making and sense-giving, creativity and design, generative metaphor and high concept. In a creative process the companys DNA will be translated into a high-involvement experience concept. Knowledge and understanding of the creative process and management of creativity will be essential in this phase.

Exploration
If we understand why and how to develop a new experience concept the focus changes to the transformation of an organization. In the third term we will learn how to design a platform based on the new situation. We set about creating an original business model focusing on new products, services, technology, logistics and network.

Organization
The ongoing process of interaction with the new experience concept calls for new ways of organization. In the final term we learn how to manage crucial elements like leadership, individual qualities and communication in an open-minded and non-hierarchical way. Only good organization leads to future success.

To view the Roadmap in detail, download here.