Research Group

Imagineering Academy

Imagineering Academy (IMA) is a research group at NHTV Breda University (the Netherlands) which aims to be a leader in developing and delivering high quality research and professional education. Imagineering Academy serves as an interface between academy and industry.

The mission of Imagineering Academy is to bring together experience-oriented corporations, experience-oriented business schools and universities in order to stimulate new research programmes and fuel the debate to find solutions to the challenges presented by the experience economy.