Research group

Books

In their book 'Imagineering' Diane Nijs and Frank Peters present a framework for managing your business in the experience economy by creating fascinating worlds. You can order the book by filling in the form.

Various authors conclude that there are fundamental changes happening in our economy today. Our society is changing to an experience economy. In a world of plenty people are more and more looking for psychological satisfaction of needs; needs for inspiration, needs for belonging to a meaningful community, needs for giving meaning in general... The book is written in this context.

The main theory in 'Imagineering' is that the American answer to all fundamental changes in our economy can't be copied one on one to our European situation. This book presents the European answer: authentic experience concepts in stead of adding themes, theatre or entertainment. Creating real memorable experiences that keep triggering your imagination has become a real quality, a quality of touching the heart. Emotion and imagination become crucial management qualities. This book offers you the right instruments.