Executive Master Literature

Programs

To support the theoretical framework of the programme, we have compiled various books from contemporary influential authors like:

The Wealth of Networks by Yochai Benkler
Consuming Experience by Antonella Caru and Bernard Cova
Appreciative Inquiry: A positive revolution in chage by David
Cooperrider and Diana Whitney
Social Construction: Entering the dialogue by Mary Gergen and Kenneth J. Gergen
Organizational Theory: Modern, symbolic and postmodern
perspectives by Mary Jo Hatch
Complexity, Management and the Dynamics of Change by Elizabeth McMillan
The Service-Dominant Logic of Marketing: Dialog, Debate, And Directions by Stephen L. Vargo and Robert F. Lusch

In addition to these books, the curriculum also features academic articles such as:

Reconfiguring the Value Network by Verna Allee
Strategic Marketing and the Future of Consumer Behaviour by Theo B.C. Poiesz and W. Fred van Raaij
From Value Chain to Value Constellation: Designing Interactive Strategy by Richard Normann and Rafael Ramirez