Study programme
Student Testimonials
(Continued)
Thomas Michiels (Student 2007-2008)
What did your application company Mars Netherlands mean for your study process?
At Mars, I found a fertile ground to test the new ways of thinking of
Imagineering. Through constant interaction with the people at Mars, I was able to grasp the functional level, on top of the theoretical level of the study. Mars Netherlands, as an application company, was a challenge, but never an obstacle. It enriched the master study in unexpected ways.
How did you experience the master?
As a very intense and insightful study. The master's filled with interesting topics and, even more important, inspiring people. Personal growth is a very important part of the study. I can say that I've grown tremendously over the last year. The structure of the master is very solid, and is the perfect guide towards a new mindset.
What do you think you can do with the knowledge and competencies
of this master?
The master gave me a new perspective on business, and a new way to look at life. A positive attitude, being inspirational towards others, and keeping an open mind are now parts of my life. I hope to apply the theory to the family business, and grow personally and professionally as Imagineer.
Brenda van den Berg (Student 2006-2007)
What did your application company mean for your study process?
Having the opportunity to put the theory in practice at T-Mobile added a lot of value to the Master programme. It gave me the chance to create not only a theoretical knowledge base, but also a practical one. It was an exciting experience as well as a unique chance to be able to develop a creative experience concept for a company like T-Mobile. It gave me the opportunity to inspire its employees, trigger their thoughts and create involvement in a new business strategy from the experience perspective.
How did you experience the master?
Not only my application company T-Mobile, but also the (guest)lectures,
teachers and fellow students provided me with a lot of inspiration. Overall it has been a very valuable and memorable learning experience.
What do you think you can do with the knowledge and competencies of this master?
I experience on a daily base the Master programme changed my way of
thinking. I learned how to think out of the box. To me this is priceless. In addition to this, the ability to involve employees in the process of creating inspiring, authentic and transformational experience concepts is very valuable. As a graduated Master of Imagineering I feel like I can actually make a difference. As a result of the Master programme I am able to create new business strategies that stand out, add real value and reveal exciting new business opportunities.
