Study programme

Student Testimonials

Here is a selection of the views and opinions of some our alumni about the course, and imagineering in general.

Iracema Gretchen Keseberg (Brazil) Student 2008-2009

“Imagineering for me is a positive way of looking at businesses. It recognizes the role of new technologies, new consumers and the importance of creating a ''story'' for a product or service.  Ultimately we look at the Business Models of businesses. This enables us to facilitate change from within by not just looking for a value fit of the company's values with the consumers' values, but also with the values of the employees of this company. In this way Imagineering proves itself as a holistic approach, by including as many stakeholders as possible”.

Marcel Broumels (the Netherlands) Student 2008-2009
“Being an Imagineer gives me the opportunity to share an interesting perspective and bring love back within organisations. People have been focussing on structures and procedures for so long, that sometimes we forget to use common sense and our creativity. It is important we create an environment that is not based on structures but one that supports us in reaching our common goal.
Imagineering is an amazing profession as it allows you to inspire people. It truly brings the best out of people."

 

Ivanca Linders (the Netherlands) Student 2008-2009

“For me, Imagineering is not just a master’s study: it is a way of life. The programme did not only help me gain insights in new business life, but moreover in my personal life. You can’t be an imagineer at work and yourself at home, it simply mingles together. And I truly believe that the “doing well by doing good” motto -that suits Imagineering so perfectly- is an eye-opener in both business- and spare time. The diversity of the students and the content help understanding the world a little better, where it is getting more complex every day. But it also brings forth dialogue and discussion in a way that everybody can contribute to the collective knowledge.

Overall, the Master study was an enrichment for my life and I would not have wanted to miss it for the world!”

 

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