Study programme
Exploration
If we understand why and how to develop a new experience concept the focus changes to the transformation of an organisation. In the third term we will learn how to design a platform based on the new situation. We set about creating an original business model focusing on new products, services, technology, logistics and network.
New business model: The experience concept is translated into a new business model which has to be implemented while conventional business operations continue.
New technology: Why are new technologies important in the design of a new experience platform and how do we integrate them into an Imagineering concept?
New touchpoints: Building the experience supply network, constructing the right instruments and designing the touchpoints and new services.
Output: experiental platform
Soren Kaplan:
Organisations increasingly recognize the imperative to embrace strategic innovation innovation that leads to large scale transformative changes in strategies, structures, processes, products and services, business models and people. Appreciative Inquiry (AI) mobilizes the collective imagination of a whole system of stakeholders, bringing together hundreds, and sometimes thousands, of people in a compelling process that leads to new opportunities and actionable projects, all focused on substantially elevating organisational performance and results.
Global businesses, nongovernmental organisations, educational institutions and governments including BP, World Vision, the United Nations, the US Environmental Protection Agency, and numerous others have transformed themselves through Appreciative Inquiry. Through highly participative and applied experiential learning activities, you will gain the theory, principles, tools and practices for engaging groups and organizations in the Appreciative Inquiry process, including each of AIs four distinct phases: Discovery, Dream, Design, and Deployment.
Hans Bouwknegt:
Now that our media landscape manifests itself more and more as a rich and dynamic field where numerous developments happen in rapid succession, it is important to note that some basic values remained intact. Media producers still want to provide their audiences with information and still want to entertain them. The challenge for any media producer therefore, is to create media products that seek the balance between technical possibilities, commercial opportunities, knowledge about the consumer, and coherent creative impact. The effectiveness of such multi disciplinary media products can be improved when they are shaped according to adequate frameworks with a clear design. Semiotics, by deconstructing media into so-called constructs of meaning, is a relevant approach for the analysis and development contemporary digital media.
Alexander Osterwalder:
Yesterdays business world was dominated by choice and analytics. Tomorrows business world will be dominated by the ability to create new choices through creativity. This is particularly the case when it comes to business model design and innovation, an issue that is at the top of the corporate agenda. Multiple business models competing against each other in the same industry already characterize some sectors of the global economy, such as the airline and music industry. Other industries are ripe for new business model innovations, such as the global pharmaceutical business.
The ability to combine analytics and creativity to systematically come up with innovative and profitable business models will be a key differentiator of the most competitive companies of the future. Today there are only few organizations that master the skills of methodically designing, questioning and changing their established business models. Senior executives that want to achieve business model innovation must get inspiration from other professions, such as design and architecture and mix that with their profound business experience to get to the next level.
