Imagineering Academy

Study programme

Contents and course planning

The Executive Master programme covers 18 months and consists of three six-month phases.

1. The first semester is dedicated to Strategic Innovation, in which the blocks of Inspiration and Creation are dealt with.

2. The focus in the second semester is on Organisation Transformation, consisting of the blocks Exploration and Organisation.

3. The third and last phase is reserved for application of the acquired theory. Participants apply the course content to professional practice of their company or organisation ultimately resulting in a written dissertation: The Business Transformation Report (BTR) and a practical inspiration guide for the organisation .

The Executive Master in Imagineering starts every other January. Courses are taught in modules of three subsequent days, starting on Thursday and Friday from 09:00h to 22:00h continuing on Saturday from 09:00h to 16:00h approximately every month. The total number of teaching days is 27, and a total of 6 days of fieldwork abroad are included.