Study programme
Lecturers
The Master in Imagineering will be realised in co-creation with top-lecturers from the academic world and industry. Every year we try to work with new and innovative lecturers in their particular field of work such as:
LECTOR
Drs. Diane Nijs
Diane Nijs (1962, België) is Associate Professor Imagineering at NHTV since 2003 and Director of the Imagineering Academy, a research centre focussing on value creation and value innovation using imagination. She has been working at NHTV since 1986 in different management and lecture positions. At the moment she prepares a PhD at the faculty of Business Administration of Rijksuniversiteit Groningen under the guidance of Professor Jo van Engelen.
Nijs studied at the University of Louvain (KUL, Physical Education), the University of Brussels (VUB, Leisure Management) and at Ehsal Brussels (Marketing Management).
With NHTV-colleague Frank Peters she co-authored a book on Imagineering in 2002 (in Dutch, English version in preparation). She worked with several organisations in Belgium and the Netherlands like TUI, KLM, Holland Casino, Center Parcs, Efteling, KETNET (Youth channel of VRT) and the City of Antwerp.
Her field of activity includes product- and concept-development, strategic innovation and organisation transformation all from an imagination and experience point of view.
ACADEMY TEAM
Dr. Celiane Camargo-Borges
Celiane Camargo-Borges is Research Director and lecturer at the Imagineering Academy. She has Social Constructionism as her theoretical and methodological approach. Her background is psychology, focusing on interaction and relationships. Her main concern is how we might create a work environment in which people can grow and develop in ways that help organizations to grow and develop. For that she focuses on the potential of dialogue, generating new possibilities for people as well as for organizations.
She has spent one year as a visiting scholar at the Department of Communication, University of New Hampshire, Durham, USA, studying communication theory.
In Brazil, she has worked for the government, serving as the Director of the “Development and Qualification Center for the National Health System”, designing and implementing projects and training health teams to improve communication and delivery of care.
She also has lived in Taiwan where she worked at the National Yang Ming University as a visiting scholar, teaching master and doctoral students in the International Health Program.
Currently she is a member of the Research Group – Psychology, Health and Social Constructionism – registered and certified by the Brazilian National Council for Scientific and Technological Development (CNPq), and she is an associate of The Taos Institute, USA (www.taosinstitute.net), a community of scholars and practitioners concerned with the social processes essential for the construction of reason, knowledge and human value.
Drs. Wilco van Gool
Since 2002, Wilco van Gool (1965) has worked as a lecturer in Marketing, Market Research and Imagineering at NHTV Breda University of Professional Education (department of Leisure Management). In addition, he is employed as research fellow by the Imagineering Academy. Van Gool studied Psychology at the University of Nijmegen (1989-1991) and Economic Psychology at University of Tilburg (1991-1994).
In 1994, he became researcher at the Technical University of Eindhoven. He studied lifestyles of consumers in relation to domestic energy use. The results of his study were published in 'Recent Developments in Market Research', the annual of the Dutch Association of Market Research (1997).
In 1996, he became researcher at ITM Research / Motivaction in Amsterdam, and in 1998 he advanced to the position of senior researcher at Forum Market Research in Den Bosch. He focused on business-to-business research and mainly worked on projects commisioned by Rabobank and Philips Consumer Electronics. His current main areas of research interest are consumer behaviour, consumer experiences, values, commitment, and transformation.
Dr. Shenja van der Graaf
Shenja van der Graaf (1976) is Program Director and lecturer at the Imagineering Academy. See www.shenja.org
LECTURERS
Drs. Koert de Jager
Koert de Jager (1944) is President International Relations at NHTV Breda University of Applied Sciences in Breda, The Netherlands. De Jager has a masters degree in Economics from Tilburg University and has been working at NHTV for 38 years now. He started his career at NHTV in 1970 as a lecturer in management and organisation, financial management, business economics and research techniques. After this role, he has fulfilled different functions at NHTV; for twelve years he was the Dean of the faculty of Tourism and Leisure Studies, he co-founded international activities such as the annual International Tourism Students Conference and the Summer Course Arizona. Besides activities for NHTV, De Jager has also been president of Stichting Bosbad Hoeven (a 52-hectare recreation park) for eight years and Editor of Recreatie(magazine of the Dutch association of Recreation) for twelve years. In 2001 De Jager started his current role and became President of the Strategic Centre of International Relations at NHTV. The Strategic Centre for International Relations is involved in the exploration, policy preparation and implementation (partially) of internationalisation activities and it is in charge of the orchestration and co-ordination of activities in this area. The Centre is committed to enhance the international character of all NHTV's study programmes and it has the task of translating government policy into NHTV policy.
De Jager was also co-responsible for setting up the Master in Imagineering, which started in September 2006.
Currently De Jager is pursuing his PhD on the theme New Consumer at the University of Pretoria, South Africa.
Geoff Marée
Geoff Marée (1962) studied industrial design at the Design Academy in Eindhoven. After graduating in 1986 he initiated Designbox, Office for Industrial Design in Breda. He has been board member of the KIO-Branche (currently BNO), member of the board of directors of Port of Moerdijk and member of the Breda city council. In 2002 he left Designbox and started as lecturer Imagineering at NHTV, Academy of Hotel Management and Facility Management. Marée has been a member of the Imagineering Academy since 2003. He focuses on innovation, creativity and design. In addition to the educational activities at NHTV, Marée is guest lecturer at the Haaga University in Helsinki and the NAU in Flagstaff Arizona. He also operates as an innovation consultant, publishes about the topics and gives speeches, workshops and training sessions.
Dr. Vincent Platenkamp
Vincent Platenkamp is associate professor in cross-cultural management since January 2007. He defended his PhD Contexts in tourism and leisure studies. A cross-cultural contribution to the production of knowledge at Wageningen University in 2007. Since his MA-studies in sociology and philosophy at the University of Amsterdam he published some philosophical articles. He worked as a staff member in parttime education in HRM in The Hague. Since 1988 he works at NHTV, first as a member of staff of the leisure management department and since 1994 as staff member of ITMC, international tourism and management consultancy and as lecturer HRM and cross-cultural studies in the master of ETM (European Tourism Management). In the meantime he was part of a team that worked internationally in diverse training programmes in Poland, Hungary, Cuba and Curacao with a focus on Total Quality Management. He published on TQM, had a column from 1996 to 2001 in the Dutch, academic magazine Vrijetijdstudies and participated in the last two years with papers on cross-cultural studies and on the concept of the international classroom at different conferences. In his new function he intends to develop the main lines of his PhD in relation to the main practices of NHTV.
Margo Rooijackers studied Cultural Psychology at the Radboud University in Nijmegen, the Netherlands. This study focuses on the way culture and identity are intertwined. Much attention is given to the process of meaning giving as central for the construction of ones identity. From 1988-1992 she worked for NWO, the Dutch Organisation for Scientific Research. During these years she did scientific research into the relation between religious identity, social-cultural integration and subjective well-being among second generation of Turkish-Islamic youngsters in the Netherlands.
Since 1993 she is a senior lecturer at the NHTV, Breda University of Professional Education (department of Leisure Management). Her current focus is on consumer behavior & experiences, quality of life and health. Furthermore she is a lecturer at the University of Tilburg (master Leisure Studies) since 2006. Next to this she is a member of the editorial network of MMNieuws, a Dutch journal for the creative industries.
GUEST LECTURERS
