Imagineering presented at academic conference in Rome

Associate professor Imagineering Diane Nijs has had the opportunity to present a paper at EURAM 2010.

Mrs Diane Nijs presented her paper “Imagineering, Towards a Design Approach to Transform the Enterprise Logic” at the 10th EURAM (European Academy of Mangement) conference: Back to the Future. This academic conference took place at the University of Rome “Tor Vergata” from the 19th till the 22nd of May. The article presentation was included in track 29: re-Thinking the Role of The Firm in a Post-Crisis World).

More information about the conference and the programme can be found here.

Our colleague Lillian Wanderley visited the conference and attended Nijs' presentation, here you can read how she experienced it.