Managers at ANWB obtain Imagineering certificate

Associate professor Imagineering Diane Nijs has presented certificates to twelve managers of the ANWB for participation in the executive Imagineering program. This ceremony took place during a presentation on Imagineering at ANWB in The Hague.

An intensive Imagineering program has been developed for the ANWB in which the participants followed the Imagineering Roadmap for Business Transformation in four weeks time. At the moment the participants are working on the development of a concept for ANWB with the Imagineering knowledge they have now gained. In the future we will see the results of Imagineering at ANWB.

At the Master class Imagineering, which was held on Wednesday May 26, 2010, Brand Strategist Mr. Reinhard Scholten, shared his experiences on this executive programme as well as on the process within ANWB.

If you are interested in an executive Imagineering programme for your company and/or employees, you can get in contact with the Imagineering Academy at imagineeringacademy@nhtv.nl or 076-533 22 80.