Presentation Imagineering Academy at master class Design Driven Innovation

Mario Ramirez Reyes (master Imagineering 2008/2009) has replaced Diane Nijs and gave a presentation at the master class Design Driven Innovation on March 2, 2010.

This master class has been organised by Design Initiatief Nederland in cooperation with, amongst others, NHTV Breda University of Professional Education. It was followed by the second congress of Design Initiatief.
The presentation by Mario Ramirez Reyes was very well received and had as title: “Design Thinking in Business : an introduction to imagineering and an illustration of the concept”. You can find the presentation on slide share: (http://www.slideshare.net/mario_ramirezreyes/design-thinking-in-business-an-introduction-to-imagineering-and-an-illustration-of-the-concept).