Research and Projects

The fortress town Naarden-Vesting, a very small city in the north of the Netherlands was in need for change. Within the relationship between entrepreneurs, inhabitants and the municipality existed different perspectives on the practical aspects of the city. These practical aspects created a one-track communication, which resulted in a stagnant community. Using the imagineering Roadmap [...]

The ANWB, as a longstanding institution in the Netherlands with its activities having wide range of effects on vital systems in the country, is currently facing challenges in its environment that threaten its relevancy and relationship to the general community that depends on its services. The ANWB’s interest in getting involved with Imagineering proved to [...]

Museums have seen a troubling declining trend in visitor figures in recent years, as people continuously opt to spend their time and money in recreational leisure activities rather in the cultural experiences museums offer. Under this backdrop we find the Anne Frank Museum, a place dedicated to honor the memory of Anne Frank and, by [...]

The realm of business-to-business relationships is hardly one considered the most exciting for budding bachelor students with a flair for the creative. So, in early 2009, when Stork Fokker, an industrial producer for the aviation industry, came knocking at the Academy for Leisure‘s door few would imagine students eager to land this project. Stranger still [...]

One of the keys to building brands through values is the ability for these to become platforms for self-expression, even if not a particularly conscious effort to do so. A prime example of this is Nicola Sangs’ project for the Concept Development course of International Media and Entertainment Management at the Academy for Digital Entertainment [...]