Research and Projects

On Tuesday May 10th, we had the pleasure of hosting a Master Class on Imagineering in the NHTV Breda University of Applied Sciences. As part of that evening, we had several presenters take the stage and discuss various aspects of Imagineering. The third presentation was by Master in Imagineering (2009/2010) alumna Carlijn Simons, presenting her graduation project for [...]

On Tuesday May 10th, we had the pleasure of hosting a Master Class on Imagineering in the NHTV Breda University of Applied Sciences. As part of that evening, we had several presenters take the stage and discuss various aspects of Imagineering. The second presentation was by the Imagineering Academy's Research Director and Lecturer, Dr. Celiane Camargo-Borges on how [...]

As mentioned in a previous post, we ask the students of our Master in Imagineering to review contemporary and popular management and business books in order to critically analyse them in the context of Imagineering and publish the review online for peer and public assessment as a part of the program. The form of these review vary greatly of [...]

On Monday, the Master students in our 2010/2011 program began a new phase of the course in an international setting: Uberlandia,  Brazil. As a growing global player in the world economy, Brazil offers our students an interesting and challenging cultural backdrop to further their knowledge. Jointly with the University of Sao Paulo and the Federal [...]

It might sound too technical and theoretical in its gist, my field of study comprises of sustainability meaning in this finite planet economic growth is a myth, so the emphasis on development and a new reality; social constructionism, that we construct a reality and establish it in the relational process and social system design which [...]

Aktivo is a physiotherapy and massage services providing chain that employs visually impaired. The study rises from an urgency for organizational transformation and restructuring due to the ending of Aktivo’s funding at the end of 2009. This study aimed “to gain an insight into the wellbeing industry, the situation of the visually impaired masseurs, Aktivo’s [...]

Facilicom Services Group (FSG) is Holland’s biggest multi-service organization. An organization of approx 30.000 employees that focuses on providing facility support to public & commercial organizations.  Before starting the master course in Imagineering, I contacted the company to see how Imagineering could help their organization. They explained how they struggled to attract suitable employees to [...]

NORT Gelderland is a program of the industry associations RECRON, HISWA and Koninklijke Horeca Netherlands and aims to support and expand tourism and leisure initiatives in the region of Gelderland, and will do so for 4 years (up to 2013). It is set up to deal with many topics that affect regional organizations in these [...]

‘Meet the World’ – A transformation from a physical construction site towards a place of symbolic content with no boundaries. Recently Schiphol has set the ambition to become ‘Europe’s preferred Airport’. In order to realize this ambition Schiphol is constantly looking for new ways to exceed customer expectations. Hospitality therefore has gained remarkable attention throughout [...]

The fortress town Naarden-Vesting, a very small city in the north of the Netherlands was in need for change. Within the relationship between entrepreneurs, inhabitants and the municipality existed different perspectives on the practical aspects of the city. These practical aspects created a one-track communication, which resulted in a stagnant community. Using the imagineering Roadmap [...]